The entire goal of ESSNTLS is to maintain as much transparency as we can with our followers. And I am so appreciative of my followers now because everyone has been so patient watching the brand grow and as the suspense builds to our upcoming website launch June 15th. And after all of the hours spent to get this brand ready for you, I have so much appreciation for the EliteGen Innovation team that have been a tremendous help in making this dream a reality. So I wanted to share with everyone some of the amazing things we are working on at ESSNTLS Lab.

1.       Launch Parties

As ESSNTLS Lab online ordering is launched in NYC this June and the Laboratory is launched soon after in July, there has been a lot of planning happening to get these launches ready. We not only want you to be able to see and buy our products, but we want to give you an experience you won’t forget. Follow our Instagram @essntlslab to keep up with our launches.

2.       The Grand Rapids, MI Laboratory

We are so thankful that we have the opportunity to have our own full lab in Grand Rapids that will allow for us to build and complete our products to put them in your hands. The lab also establish an even stronger-unique connection with everyone and show how we are creating products, providing skincare education, and an environment that allows everyone to feel confident in getting their best skin with ESSNTLS Lab. Although we are still very much under construction, the plans for this highly functioning lab are so exciting because it will not only be an instagrammable moment, but you can get true behind the scenes look at the formulation of your everyday products!

3.       More and More Formulas

We have hundreds of formulas and raw material ingredients that are examined each week, but we are working on designing formulas that take a close look at the technology at a molecular level which we hope will provide effective hard-working product for your unique skin type. Research and development takes extreme and diligent work but we can’t wait to release more products and deliver only the latest technology in skincare to you.

4.       Packaging

Packaging is really what sells a product for first time purchasing. A product will look pretty in Sephora or online and you’re probably going to want to at least try it. Not only does ESSNTLS Lab have attractive sleek packaging, we are constantly working on making sure that we have the best packaging to be sustainable in the environment and also be accommodating to the every-day on the go hustlers.

5.       Marketing and Social Media

ESSNTLS Lab would go un-noticed without the amazing people that have helped provide the content and design of the bottles, the website, social media, and so many other aspects that go into creating a brand. The science behind our research can speak for itself, but the EliteGen Innovation team has been working on making the science sound less nerdy and more attractive.

6.       Putting it altogether

Making sure we have all the shipping materials and making it the best experience for you to get our products into your hands is quite the task. This brand has been in the works over the past year and a half with developing top formulas but getting all of the extras together is something that a cosmetic chemist doesn’t necessarily account for when developing a brand. But now that we have been working on all of this packaging and the little details, we are on our way to make this brand the best skincare for your unique needs.